Seeing is believing: A guide to visual storytelling best practices

Publication by: Resource Media, 2013

About: A new best practices guide on visual storytelling, which offers the latest research and tools on how you can put pictures to work for your organization or your cause. Science shows us that our brains are wired to respond first to visual input. Images are the pathway to human emotions, and emotions govern how people make decisions.

Excerpt: "We are in the midst of a visual revolution. Creating and storing visual images is easier than ever before. But it is not new technology that makes pictures and video so important and effective. It is cognitive science rooted in millennia of human evolution. To move people we must connect with their emotions. And the way to connect with people on an emotional level is through visuals…the right visuals matched with the right message."

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